CREMA CAFÉ

Crema Café is a vibrant coffee haven nestled in the heart of Vienna, where contemporary design meets the art of social interaction. With seasonal coffee blends and freshly baked pastries wafting through the air, every visit becomes a sensory journey filled with delightful flavours and uplifting vibes. The café's flexible, open space invites you to connect with friends, unwind with a book, or find your creative flow while working. It’s a great spot to kick back, catch up with friends or simply enjoy a moment to yourself.

Duration
1 week

Deliverables
Brand strategy
Brand identity
Print
Web Design
Brand Campaign

Industry
Food and beverage

Year
2023

In hospitality, especially in a café, the baristas' attitude and vibe shape the guest’s entire experience. Before the coffee is even served, that initial human connection sets the tone. At Crema Café, we aimed to bridge the gap between the baristas' personalities and the energy of the space. The café is driven by its two owners—complete opposites, inspiring each other daily—and this dynamic inspired the pairing of two distinct typefaces, working in harmony. The language of the brand is bold, energetic, and unapologetic, while the illustrations reflect the café’s diverse offerings.

Crema Café is a bold yet inviting spot, calling coffee enthusiasts from Vienna’s busy streets to gather and connect over a perfect brew. Its visual identity is a conversation between two colors, offering a playful space for interpretation. We imagined a creative direction that merges strong, expressive statements with the artistry of coffee making, using bright, warm imagery to create a moment that makes passersby stop and wonder about this intriguing coffee spot.

The Bauhaus & Mid-Century Modern Movement

Bauhaus transformed design by prioritising simplicity and functionality, merging art with technology. This was expressed through bold typography that delivered clear visual communication in posters and ads. The Mid-Century Modern movement followed suit, adding a playful flair with whimsical illustrations in packaging and marketing materials. This cut-and-paste style turned everyday items into mini art pieces, deeply influencing Crema’s brand identity and packaging design with its focus on clarity and creativity.

  1. Bauhaus magazine, Herbert Bayer, MoMa 1927

  2. Clip Books of Line Art, Harry Volk Jr. Art Studio, 1969

  3. Mid-Century Modern Graphic Design, Theo Inglis