ENSO

Welcome to a new era of well-being with an innovative pocket therapist. Two Slovenian psychotherapists working with heart coherence therapy set out to develop Enso - an innovative device that helps you positively affect your cognitive functions, emotions and overall well-being. We worked as collaborative partner and joined their development journey in early stages to form their idea into full brand identity.

Duration
5months

Deliverables
Brand strategy
Research&Insights
Brand identity
Stationery
Creative Visual Direction

Industry
Well-being

Year
2023

Client
Enso-heart (Slovenia)

Enso brand identity, logo design, typography, branding, Morningklatch Design Studio, well-being, therapy, marketing campaign, billboard design, urban poster design, well-being, tech, gadget, therapy
Enso brand identity, logo design, typography, branding, Morningklatch Design Studio, well-being, therapy, marketing campaign, billboard design, urban poster design stationery tech gadget brand design

Enso fuses technology with personal growth, shaping a unique and inviting experience. More than just a meditation tool, it's like carrying a pocket therapist, guiding you back to your true self. By tuning into your heartbeat while experiencing guided meditations, you enter a space of deep receptivity—where inner alignment meets clarity. In this state, the therapeutic guidance becomes far more impactful, connecting deeply with both mind and body. The result? A profound sense of calm, balance and clarity that carries into your everyday life—leaving you more relaxed, centered, and deeply focused.

Clean, refined forms give Enso its technological essence, while the serene colour palette—a calming mix of primary blues and near-whites, with soft touches of purples, blues and greens brings balance. Circles and fluid lines guide the brand’s visual identity, complemented by bright, minimalistic photography that evokes four distinct moods: morning balance, mid-day focus, afternoon relaxation and evening calm. Each scene is shaped by warm morning light, crisp afternoon tones, or soft evening hues. Enso is always seen in action or part of a tranquil setting, accompanied by headphones, subtly showing how it seamlessly integrates into daily life.

Sacred Geometry & Heart Coherence

Drawing from nature’s inherent patterns, sacred geometry provides a visual language that connects the circles and grids to deeper, spiritual meanings. By bringing together the steady rhythm of heart coherence with the smooth, continuous flow of a circle we create a sense of balance and calm.

  1. Sacred Geometry shapes

  2. Heart coherence graph

  3. Sound and rhythm visualisation