NUTRIE

Nutrie invites you to savour the vibrant essence of nature with each bite of their juicy, vitamin-packed gummies. Designed for the mindful and adventurous Gen-Z, these natural supplements celebrate clean, wholesome ingredients while transforming the routine of taking vitamins into a joyful ritual. With every gummie, wellness enthusiasts can indulge in a fun and flavourful boost that transforms their health routine into a vibrant, feel-good moment.

Duration
1 week

Deliverables
Brand strategy
Brand identity
Print
Brand Campaign

Industry
Food and beverage

Year
2023

Pop culture influence

The era was marked by a wave of experimentation and boldness. It often reflects what’s trending in popular media at the time, incorporating bold, playful elements that tap into the collective consciousness of a generation. For Gen Z, pop culture design feels deeply personal because they are immersed in the digital age, constantly exposed to visual trends through platforms like TikTok, Instagram, and YouTube. This generation craves authenticity and self-expression and we decided to bring wellness topic closer to them with eye-catching visuals that remind the viewer of early 2000s album covers and MTV graphics.

  1. MTV Retro Spring Break T-shirt design

  2. Dolly magazine cover, June 2004

  3. 90s casette collection

To bring the vibrant, bubbly essence of fruit flavours to life, we embraced bold color-blocking combinations in Nutrie’s packaging and visual identity. The bright, playful photography highlights their three core benefits: brightening the skin, strengthening nails, and promoting healthy-looking hair. Every communication is simple and direct—no clutter, no false claims, just the truth.

Nutrie’s joyful, energetic personality speaks to younger generations, emphasizing that self-care is powerful when you truly understand what’s inside. The distinct colours for each product and big bold titles create clarity, helping customers easily identify which benefits match their needs. By featuring real results from Gen Z users and concise, meaningful guidance on well-being, Nutrie stands as a transparent, natural brand that keeps things real while inspiring better health.